PR & Marketing - Client: Always Infinity 

This brief was focused on trend forecasting, gathering research based on trends that were identified and forecasted as prominent within the year of 2019. We had to create four key trends of sociocultural relevance, working within a consultancy in groups of three. Our consultancy was called 'Gen Viz' as we wanted to focus our trends on the future consumer (Generation Z). We detected four trends and gave each a name. I identified the trend 'On Demand', which focuses on the increase of companies, such as, Amazon, Uber, Air BnB and others that are a part of the 'Gig Economy' providing consumers' services that satisfy the increasing demand for instant gratification, convenience and efficiency. 'Celeb Craze' was another trend we identified as a group which focuses on how celebrities have a dramatic influence on society in contemporary culture, such as, the Kardashians. Our third trend was 'Beyond Belief', which focuses on how Generation Z feel openminded towards gender, sexuality and feel driven to stand up for what they believe in. The final trend was 'Humanity' which is based on the fine line between cultural appreciation and cultural appropriation. I focused on the On Demand trend and researched into technology, the 24-hour economy and different ways people can consume; self-service machines and fast delivery. Once we presented these trends to our peers and tutors they decided that we should focus on the trend On Demand and presented us with a client; Always. Our aim was to implement the trend On Demand into our campaign for Always and their product Always Infinity. As a group we created an on-demand service through the collaboration between Uber Rush and Always which consisted of an icon that would appear on the Uber app, allowing women to order Infinity pads on demand.